Bridging online elegance with offline exclusivity—an experience beyond the screen.
Experience Store's Page
COMPANY
Candere By Kalyan Jewellers
ROLE
UI/UX Designer
EXPERTISE
Product Design
YEAR
2024
Project Description
Discover the elegance of Candere by Kalyan Jewellers in person. Enjoy personalized assistance, custom fittings, and exclusive in-store services. Explore our exquisite collections firsthand and find your perfect piece with expert guidance. Visit us today for an unparalleled jewelry shopping experience.
Timeline
2-3 Months (June 2024 - August 2024)
Background
This project will redesign the experience store page to reduce confusion and enhance shopping flexibility for jewelry purchases online and in-store. It will feature clear navigation, an interactive store locator, unified product displays with filters, omni-channel options like "Check Availability in Store," and a responsive design to improve user satisfaction and convenience.
Process
In this project, I focused on designing a dedicated Experience Store page that showcases Candere’s in-store offerings. The process involved understanding business goals, analyzing user needs, researching competitors, and mapping out content structure. I created wireframes to define the layout, followed by high-fidelity UI designs in Figma that aligned with the brand’s premium identity. The design was made responsive and handed off to developers with detailed specifications, followed by stakeholder feedback and final refinements.
1. Goal Alignment
Collaborated with stakeholders to define business objectives—primarily showcasing in-store offerings and increasing footfall.
2. User & Market Research
Analyzed user behavior, support queries, and competitor store pages to identify content gaps and inspiration.
3. Information Architecture
Structured the page to highlight store locator, in-store services, ambiance gallery, and appointment booking.
4. Wireframing
Created low-fidelity wireframes focusing on layout, storytelling flow, and clear CTAs.
5. Visual Design (Figma)
Designed high-fidelity, responsive UI with a premium look, maintaining brand consistency and incorporating micro-interactions.
6. Handoff & Collaboration
Worked closely with developers for a smooth Figma-to-code handoff, sharing assets and design specs.
7. Feedback & Iteration
Incorporated internal feedback and finalized the design after stakeholder review and minor tweaks.
Solution
The final solution was a visually engaging, user-friendly Experience Store page that seamlessly bridges the online and offline journey. It highlighted key in-store services, showcased the store ambiance through imagery, and featured an easy-to-use store locator and appointment booking section. The design emphasized trust, luxury, and convenience—encouraging users to explore offline touchpoints while maintaining a consistent digital brand experience.
Lack of Store Visibility Online
Designed a dedicated Experience Store page to highlight in-store offerings, ambience, and services—encouraging users to explore physical stores.
No Clear Path to Offline Booking
Integrated a user-friendly appointment booking flow with visible CTAs, making it easy for users to schedule store visits directly from the page.Scattered Information
Organized the content into clearly defined sections—services, visuals, testimonials, and store locator—to improve content clarity and user navigation.No Pincode-Based Store Detection
Introduced a feature that allows users to enter their pincode to discover the nearest store, enhancing personalization and reducing search effort.
Missing City-Based Store Selection
Added a dynamic city selection feature enabling users to browse stores by location—something missing in the current website experience.
Results
Each result highlights the website's ability to meet user needs and drive meaningful engagement.
📌 Projected Impact (Post-Launch Goals)
While the page is currently under development, I’ve outlined clear success metrics and user engagement goals based on user behavior insights and business objectives.
🎯 Expected Outcomes:
25% increase in appointment bookings through improved visibility and streamlined booking flow
35% uplift in average time spent on the page due to enhanced storytelling and visual
design.
18% increase in store locator usage through pincode and city-based filtering
15% decrease in bounce rate from marketing campaign traffic
Strengthened brand perception through a seamless online-to-offline journey.